LG 55UR73006LA 55 inches 4K Smart TV with ThinQ AI, 4K α5 Generation 6 Smart Processor

Uncover the last detail
LG UHD TV with HDR10 Pro offers optimized brightness levels for lively colors and remarkable details.

α5 Gen6 4K AI processorFor great entertainment
The α5 Gen6 4K AI processor delivers an impressive viewing experience with your UHD TV.

New standards in 4K
See all 4K content on the large UHD screens for clarity and precision in every moment.

Experience UHD TV in a completely new dimension
Enjoy your favorite content very closely with an ultra-large 4K UHD TV.

Intelligent Wizard & Connectivity
LG UHD TV brings comfort to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit and Matter. Monitor comfortably connected devices and retrieve information via voice command.

Immersion as in the cinema
See everything in 4K and enjoy a cinema-like viewing experience.

EntertainmentNumerous contents on demand
You can easily enjoy the largest streaming platforms directly on the LG UHD TVs.

AAA Gaming starts here
Transform your gaming with fast, fluid games and the feeling of really immersing yourself in the game.

Game Optimizer and Dashboard
Game Optimizer stores all your gaming settings in a user-friendly menu, while the new Gaming Dashboard gives you quick access to your current settings.

High accuracy
LG works with some of the biggest names in the gaming industry to provide you with the latest HDR games with the greatest realism and intense immersion.

Cloud gaming
Access GeForce NOW directly from your TV and discover a library of a huge number of games you can choose from.